Shift in public perceptions

Early models were essentially standard pocket-watches fitted to a leather strap but, by the early 20th century, manufacturers began producing purpose-built wristwatches. The Swiss company Dimier Frères & Cie patented a wristwatch design with the now standard wire lugs in 1903. Hans Wilsdorf moved to London in 1905 and set up his own business, Wilsdorf & Davis, with his brother-in-law Alfred Davis, providing quality timepieces at affordable prices; the company later became Rolex. Wilsdorf was an early convert to the wristwatch, and contracted the Swiss firm Aegler to produce a line of wristwatches.

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